Zella
Himelhoch (Cropped from The Detroit Free Press Photo on “Personalities” Page,
05 February 2018)
Zella Himelhoch - Zell - died at 52 in 1928. Could brothers be
so different? Zell was a page out of Sinclair Lewis’ “Babbitt”. As president and titular head of Himelhoch’s™
and best known of the brothers, he joined everything. Most people thought he
ran Himelhoch’s™.
Actually, with his outside activities, he had little
time for the day-to-day business operations, which, incidentally, did not
disturb his brothers. His brother, Israel, was furious when he would clip the
Charles Stevens ads from the Chicago papers and demand that our advertising
department duplicate them.
He was regarded as most productive and was an
officer of numerous business and civic organizations. He belonged to Kwianis and the Masons. His friendly engaging personality
made him always welcome, be it down on his knees in a crap game, on a Board of
Commerce cruise, in a prestigious boardroom, or in a flamboyant bawdy house of
the roaring 20s.
Israel always respected the contribution he made to the growth
of the business. Hard as it was to do in 1928, he managed to die broke, but he
had a good time getting there.
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